On any given night there are more than 120 million people in the U.S. who occasionally suffer from sleeplessness. Whatever is keeping these sleepy minds awake， one thing is for sure： if they’re up， they’re on their phones. This fa...
On any given night there are more than 120 million people in the U.S. who occasionally suffer from sleeplessness. Whatever is keeping these sleepy minds awake， one thing is for sure： if they’re up， they’re on their phones.
This fact inspired Purple to turn those insomniacs’ Facebook News Feed stories into bedtime stories， by live streaming the most boring films ever made.accent pillow case baby burlap rug
In conjunction with Facebook’s Creative Shop Studio， Purple is making the most boring films ever， and airing them live on Facebook when people need them most： in the middle of the night. (More specifically between midnight and 4 a.m. EST on Tuesdaypersonalized toys， April 18.)
When Facebook’s Creative Shop Studio brainstormed the most insanely boring video concepts， they tried to imagine scenes that weren’t just boring， but were repetitive enough to help users close their tired eyes and drift into slumber.
The ideas are pretty on point：
Armed with the world’s most boring video concepts， Purple stepped in make these ideas a reality.
A guy dressed in taupe watching taupe paint dry？ The video concepts are more boring than my high school math teacher， and Mr. Kemp was the worst. But all boring-ness aside， there are a lot of cool things going down with this campaign.
First， actual production is happening on Facebook LIVE. And although these videos are intentionally boring， you never know what’s going to happen with a live production. Maybe the videos will be so effective， the film crew starts falling asleep!
Another exciting thing is simply being a part of so many people’s mobile experience. Phones have become such intricate tools in our lives that they’re the first thing we go to when we can’t sleep. To be able to reach people in this unique way is an opportunity that hasn’t been possible until now.
Lastly is our partnership with Facebook. We’ve been able to work closely with Facebook’s Creative Shop Studio on the film production and targeting strategy and it’s exciting for us to develop that relationship， especially since Facebook has been integral to our launch as a company.
“Video is key to the way Purple reaches and educates consumers，” says Bryant Garvin， Purple’s Digital Marketing Director. “We’ve been looking for a while at how we could leverage Facebook LIVE video. Reaching someone in the moment when they should be asleep but aren’t felt like the perfect use of this unique feature.”
Although creating deliciously viral videos has been our bread and butter so far， Purple believes that video can do more for consumers than just sell them stuff. With this campaign， we’re using Facebook LIVE stream？as a tool to reach people where and how they are and say， “Hey， have sweet dreams on us.”
And before you worry about the videos being too boring， we did find a way to add some classic Purple quirk to the videos. What we came up with were fun but subtle ways to Purple-ify these concepts without sacrificing the boring， put-you-to-sleep effect we needed to achieve.
What are the quirks， you ask？ You’ll have to watch the videos to find out!
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We were so excited when Ginny and Sheila shared the fun news that they were published in CardMaker Magazine. ?This beautiful publication is filled?with so many creative ideas it will make your mind just spin. ?We love how each project is so very different?and yet the same Canvas Corp Collection – Farmhouse Christmas was used to create all of?the projects. ?
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